Clara Iversen

New Growth Map

︎ Neues Jahr – Neues Wachstum


 diffferent Strategy Consultancy

Role Strategic Designer

How can »New Growth« be communicated to clients? In 2022, the strategy consultancy diffferent introduced »New Growth« (»Neues Wachstum«) as their new business philosophy and claim. A business philosophy emphasizing social and environmental responsibility alongside profitability. To effectively communicate their new business attitude to clients, diffferent looked for new ways of presenting »New Growth«.


Primary Research

Secondary Research



Project Approach 
The Three Lenses of Innovation provided the framework for our project approach.

Phase 1

In phase 1 we conducted 10 interviews with experts on »New Growth« to gather diverse perspectives. Simultaneously we performed desk research and industry benchmarking to analyze wider trends and competitor approaches.

Phase 2

In phase 2 we identified the 12 core focus areas representing critical aspects of »New Growth«. To cluster and syntheize research findings collaboratively we used Miro.

Phase 3

In phase 3 we explored various design and communication concepts to best represent the multi-faceted nature of »New Growth«.

Phase 4

In phase 4 we prototyped the final version and let stakeholders engage with it.

Phase 5
In phase 5 we integrated the map into client communication and diffferent's marketing strategy. To promote »New Growth«, we launched a year-long initiative to unpack different map themes through diverse formats (blog posts, events, white papers, etc.) and distributed the map to clients as a personalized holiday gift, signifying the ongoing journey.


Expert Interviews 
Trend Research

Benchmark Analysis

Project Output
The »New Growth« map has fostered internal engagement and raised client awareness of the »New Growth« philosophy. This initiative has positioned diffferent as a thought leader in responsible business practices, paving the way for future collaborations and impactful change.

Collaboration with
Sophie Michel

diffferent Strategy Consultancy